Apple Stores have Mojo
May 23rd, 2011
I haven’t spent enough time in an Apple store to write a novel, as some people reportedly have, but I do love going into Apple retail stores to check out the latest gadgets and cool accessories. Scott Martin at USA Today explores why Apple retailers are flourishing while Gateway and even Best Buy flail. Amazing design (“store mojo”), exceptional customer service, a unique shopping experience, and passionate employees (“product evangelism”) top the list. Great lessons for any brand trying to stand apart and for retailers trying to survive in an online world.
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